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SEO GURU COURSE
Our SEO GURU course is for anyone who owns, runs or markets a website. While specifically aimed at e-commerce, many of our topics will be useful for service providers too.
When & Where
6pm -9pm Every Monday In November 2018
Sandwiches and refreshments available from 5.30pm
@ The Innovation Factory, Forthriver Business Park, 385 Springfield Rd, Belfast BT12 7DG - https://www.innovationfactoryni.com/
Part 1 of 4 - Monday 5th November 2018 6pm-9pm - Price £89 ( or Book all 4 sessions for £299)
- Why You Need to know SEO
- What is Online Real Estate
- Understanding Seach intent
- How Google ranks websites
- Easy Onsite Architecture to increase your reach
- Rocketing rankings with smart meta data
- Case Study - We look at how our own e-commerce businesses grew through Website Architecture and Metadata.

Part 2 of 4 - Monday 12th November 2018 6pm-9pm - Price £89 ( or Book all 4 sessions for £299)
- Digital Marketing Agencies, Are they a waste?
- Google Vs SEO Agencies
- Optimising Website Content
- Tools to analyse your website
- Stealing the spotlight from industry giants.
- Case Study - We look at how our own e-commerce businesses grew through Onsite Optimisation
Part 3 of 4 - Monday 19th November 2018 6pm-9pm - Price £89 ( or Book all 4 sessions for £299)
- Branding to boost Rankings
- Making an impact via social media channels
- Effective use of other sales channels
- Mailing List Strategies
- What is Domain Authority, Trust Flow, No follow
- Case Study - We look at how our own e-commerce businesses grew through online Branding
Part 4 of 4 - Monday 26th November 2018 6pm-9pm - Price £89 ( or Book all 4 sessions for £299)
- The Dirty tricks used by Online Marketing Agencies
- Why Blogging is important
- White hat link building to boost rankings
- Very Naughty Black hat techniques that work
- How to avoid Google penalties
- Case Study - We look at how our own e-commerce businesses grew via link building